Birchwood Blog


Behind the façade

In 2010 American photographer, Tom Hussey, created an award-winning project ‘Reflections of the Past’ for a pharmaceutical company, to advertise their prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. Inspired by a WW2 veteran who said ‘I can’t believe I’m going to be 80, I feel like I just came back from the war. I look in the mirror and I see this old guy’, this powerful series comprises images of elderly people, looking at their reflection in a mirror or window and seeing their younger selves looking back at them. One image in particular shows a stiff-backed lady in a care home, looking at her young reflection – herself once a nurse.

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